Why you need someone to manage your social media?

Social media has become woven into the fabric of our lives. For many of us, it’s hard to imagine life before Facebook or Instagram. Many of you may be a dab hand at using different platforms for personal use and feel confident about using these platforms for your business. A post here, a photo there – how hard can it be? But how much thought are you actually giving to your social media activity and how effective is it? Are all those posts really helping you grow your business or are they just delivering vanity metrics, such as ‘likes’.

Do you know what truly works or are you just taking a stab in the dark every time you post?

You are an expert in your line of work – that’s why you do what you do.

You have worked hard to get to where you are, using your knowledge and skills.

You can’t expect to be an expert in everything though and neither should you want to.

With social media being such an intrinsic part of any business, doesn’t it make sense to hire a professional to help you maximise its full potential and ensure your business’s online presence is doing the job it’s supposed to.

What does a Social Media Marketer do?

Creates a strategic plan

What’s your current strategy for posting to social media platforms? Do you sit down and decide what you want to achieve and then plan your posts in advance, or do you wake up in the morning and think “oh, I know what I’ll post about today” or “oh no – I haven’t a clue what to post today”.

There’s a well known saying… “People who fail to plan, plan to fail”. Nowhere is this more true than in the world of social media.

Your social media marketer will work with you to figure out “where you are now”, “where you want to be”, and “how you are going to get there”. This is your strategy.

If you don’t have a social media strategy and you continue to post adhoc, without no real thought for your objectives, then you run the risk of confusing your audience and weakening any awareness you may be trying to generate.

Knowledge of how social media platforms work

Just as you make it your business to know everything you can about your own industry, social media marketers make it their business to keep up-to-date with the world of social media. They ensure they stay up-to-date with changes to algorithms, understand which platforms will work best for your business (not all platforms are the same), and know when and what to post to get the most out of social media.

Ensures brand consistency

Brands are built on trust and trust is created through consistency and delivering your brand promise.

A social media marketing professional will ensure there is consistency across all platforms and throughout all posts. They will ensure posts are regular and your website is kept up to date with relevant and interesting information – customers and Google love this!

Measures results

You wouldn’t run a press campaign or direct mail campaign without measuring results, so why should social media be any different? After all, if you are making an investment, be it time or money, you need to know what the return is. You need to know what works and what doesn’t work.

Your social media marketing professional should work with you to identify your objectives and key performance indicators, so that success can be measured against these.

Engages customers

Although all of the above are essential for successful social media campaigns, if your content isn’t engaging your audience, then you are pretty much wasting your time. For social media to be effective, content needs to attract and delight.

Content writing for the digital age is a skill. Not only does it need to work for your audience but it needs to work for that particular platform. Social media marketers will spend time researching your target audience, understanding their likes and dislikes, their behaviours and interests. They will work with you to create buyer personas, to help you target customers more effectively. They also keep up-to-date with changes to algorithms, again, helping you to effectively target customers.

Hopefully, we’ve convinced you why you need a social media manager. Want to talk more about how we can help…complete our contact form and we’ll be in touch. Can’t wait that long, then call us on 07816 111442.

We look forward to hearing from you.