Five things to consider when launching an online business
Have you had to change what you do recently? Small businesses have been hit hard by the coronavirus outbreak. If your business has been faced with a sudden loss of revenue, you may have had to look at what you do and how you do...
How to generate more leads – your 5 step process to win at marketing
The world of marketing can often seem like a minefield. It’s easy to be bombarded with social media posts from companies all claiming to hold the key to success. Companies that promise shiny new websites, fail safe social media calendars, video production, blog writing services. ...
Panicking how to keep your business going in these hard times?
Don’t panic, stay calm….easier said than done. Those that panic buy lots of toilet rolls and soap and ruin it for everyone else. Don’t be like them…. “Focus on the things we can control right now, don’t fester on what we can’t control” Stay...
Staying competitive during the Coronavirus
There is no denying that a lot of businesses are going to find it tough over the coming months. Coronavirus has led to a level of uncertainty not seen since the second world war. And you may be thinking about cutting your marketing spend until...
How well do you know your customers? – 5 steps to creating buyer personas
One of the first questions we ask new clients is “who are your customers?” A relatively straightforward question, you’d think. It’s surprising then, how many people pause at this point and have to think about who their customers are? Often we are given a very...
Why you need someone to manage your social media?
Why you need someone to manage your social media? Social media has become woven into the fabric of our lives. For many of us, it’s hard to imagine life before Facebook or Instagram. Many of you may be a dab hand at using different platforms...
Your Brand – Why it’s important to your small business
Developing a brand can be one of the most difficult steps when setting up a new business and its importance can quite often be overlooked. It’s easy to think that brands are something that belong to big companies with big budgets. You might think that...
Content Marketing – What is it and why is it important to your business?
There’s a new buzz phrase in the world of marketing - ‘Content Marketing’. But why do we keep hearing this, what is it and why is it important to your business? Content marketing may be a relatively new term, but the concept has been around...
Is your website engaging your audience?
Keeping your Website Simple As a marketer I look at a lot of websites. We all spend our time trawling through websites looking for suppliers, traders, shopping, restaurants, holidays, music, videos the list goes on. The quicker we can get to the information we are…