Keeping marketing simple
Are you a small business struggling to get your message across?
Are you struggling to drive traffic to your website?
Are you just not getting the leads you want?
Our 5 Step Marketing Process will help you win at marketing – increasing leads and , ultimately, customers.
Step 1. Get your brand right
Brands build trust and the old adage, ‘you never get a second chance to make a first impression’, is so true when it comes to you and your brand. So, make your brand one that will set you apart, build trust and reflect who you are.
More InformationYour brand is the promise that you make to your customers. When you are creating your brand, you need to think about what promises you are making. The most successful brands are those built on authenticity, integrity and honesty – you can’t be something you’re not!! And if you are trying to be something you are not, customers will soon see through you.
The first thing you need to think about when creating your brand is your own values. If your brand does not reflect your own values, you will find it hard to get customers to trust you and you will struggle to meet customer expectations. Your values will act as guiding principles for your brand and will help dictate what your business looks like and how it behaves. For example, if your values are fun, family and consistency, make sure that your brand/business reflects these.
We won’t just design you a logo. We will work with you to get to understand your core values, your vision and your overall goals. Together we will create a brand identity that really reflects what you and your company are about and helps communicate your brand promise to your ideal customers.
Our Brand Packages will give you:
- Logo design
- Brand guidelines – to include your company fonts, brand colour palette, marketing collateral look and feel
- Business Printed Marketing Starter pack – business cards, letterheads, compliment slips, roller banner
- Business Digital Marketing Starter pack – social media template, email template, blog template
Step 2. Get your website right
For many businesses, your website is your shop window. Your website is where potential customers come to find out what you do and how what you do is going to benefit them.
More InformationThe secret to creating a great website is to ‘keep it simple’. We are all busy. We’d all like more hours in the day and when we want information or we want to buy something we want to do it as quickly and as painlessly as possible. We don’t want to have to plough through loads of information or pages to find what we are looking for. We don’t want to use too much brain power trying to figure out what someone is offering and how it is going to help make our lives better.
Too many businesses and web designers focus on what the site looks like. And while this is important, the most important things are your message and the user experience. Think of your website as an elevator pitch. The customer simply needs to know that you have something they need and you can be trusted to deliver this.
Our Website Packages will give you:
- Great content to engage and delight customers
- A look and feel that you and your customers will love, aligned to your brand.
- A customer journey that is is simple and allows customers to find what they are looking for quickly and easily
- Web address and hosting
- Google optimised
- Mobile and tablet optimised
- Easy to use Content Management System
- Solid SSL Security
Step 5. Get your email marketing right
It may surprise you but we spend almost a third of the working week in our inbox. Email marketing is still an extremely valuable tool in your toolbox. Email marketing will help you reach your target audience, continue to nurture a relationship with them, and have conversations that help you and your customers grow.
But to be successful, you need an email marketing strategy.
More InformationHaving an email marketing strategy will help you keep your email marketing on target and show your company a return on investment. Whether you’re a company of one or 5,000, your email marketing strategy needs to be clearly defined to help you reach your goals.
The first step to successful email marketing is your data, or rather the quality of your data. We’ll work with you and help you audit your existing data and create a strategy for collecting new and relevant data.
We’ll devise a strategy to attract, delight and retain your ideal customers and we can execute the strategy for you too.
Our Email Marketing packages will give you:
- An audit of your existing data
- A strategy for collecting email addresses
- A strategy to enable you to send the right message to the right people at the right time
- Analysis of your email marketing performance