Bishop Challoner School
Social Media On-line Staff Training
Bishop Challoner School is a highly successful independent Catholic school, located in Bromley in Kent. The school welcomes pupils of all faiths, and educates girls and boys aged 3 to 18, from nursery, through to sixth form.
Nicola Ridley, Marketing and Admissions Registrar for the school had attended one of our Digital Marketing workshops that we deliver for the Association for Admissions, Marketing and Communications in Independent Schools (AMCIS). Following on from this, Nicola was looking at ways to improve the digital marketing within the school, and asked Aliciam to deliver an on-line training session for all staff.
Nicola wanted a session that would help staff understand their role helping promote the school, via social media and help them gain confidence in producing content, using hashtags, and adhering to social media guidelines and the school’s brand.
We developed a one-hour CPD training session, delivered via MS Teams to give staff the knowledge and confidence to be able to create their own Digital Marketing Strategy. The learning outcomes for the training session were as follows:
- What is the role of social media within the school?
- Employee Advocacy
- Understanding the different platforms and what to post
- Social Media Guidelines
- Creating Content
The on-line session was a huge success, with lots of positive feedback from staff.
Nicola commented, “A lot of time was taken by Kate to discuss and go over the presentation with myself beforehand to ensure the content was relevant (even down to the accuracy of our brand colours being used in the slides). The session was for all staff and not just those who are actively involved in social media so it was great that content covered why it’s important for all staff and helped them to understand the importance of social media and how and why everyone should and could contribute. It was very well received and we’ll certainly be looking to Aliciam again in future for any help with our digital marketing”.
We very much look forward to working with the school again in the future.